Video ads and spokesperson videos work great as digital marketing tools, but there is a new type of video content that is literally grabbing attention. Stories, and in particular, influencer selfies and behind the scenes type content is the new kid on the block. 

Photo sharing app Instagram has moved its concentration to video as of late, with the Instagram Stories feature – and over on YouTube, 400 hours of video are transferred to YouTube each and every second. 

Platforms have been letting us know for some time that videos are the eventual fate of social sharing. They're a more captivating medium than pictures and – in the race to engage with customers in a bustling social scene – it's no big surprise we're seeing a greater amount of them. 

Influencers are concentrating on video creation 

Likewise with numerous Instagram trends, influencers have led this development. Why? Right off the bat, they realize that content that accomplishes higher engagement gets boosted by the algorithm, which equals more eyes on their videos and more exposure. 

Furthermore, video encourages them to build a closer relationship with their followers. There is something in particular about a face to camera, direct location that causes you viewer to feel like they're becoming more acquainted with host – and that relationship is something influencers are continually striving for. 

Instagram Stories has additionally given influencers a low-stakes approach to share video content. Short off the cuff selfies can grab attention fast and take hardly any time to produce.

What does this mean for advertisers? 

72% of clients would prefer to find out about an product by means of video. For a significant number of us they're a simple and edible approach to take on data – in addition to more engaging than a static post. 

Instagram is a get place to utilise 'off camera content on Instagram Stories. At that point track your Instagram Business examination to perceive how well the posts performed. Once more, act like an influencer. Test and learn. 

Utilize influencers for your potential benefit 

In the event that your brand doesn't have the ability to make its own videos, there's a chance to utilize this upsurge in influencer video for your potential benefit. There's an entire network of makers, occupied up-skilling themselves in video creation. Purchasing drones, perfecting their editing and testing what content gets the best engagement. These are the makers that brands have available to them through influencer showcasing. 

A few brands are presently bypassing the sharing stage in influencer promoting. They're using them as video freelancers. This puts bespoke marked video inside the domains of conceivable outcomes of practically any sort of business.