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Video Marketing in 2021

Catching the attention of a potential customer is not easy. In a jam-packed computerized world, business visionaries need to discover new ways to stand apart from the efforts of their competitors and engage audiences. 

As indicated by Cisco, video marketing will be responsible for 82 percent of all consumer traffic by 2022. 

2021 is the year of Video Marketing for businesses of all sizes. The covid pandemic has forced many businesses to refocus their efforts on internet sales. Around 78 percent of individuals watch recordings consistently, and 55 percent watch them each and every day. If you don't have quality video content, you're passing up a huge chance for your business and should invest in it today. 

The benefits of quality video marketing is not just limited to engaging your audience. A website is much more likely to hit the top page of Google queries if it incorporates a video. Hubspot reports that having a video for your landing page can increase conversions by up to 80 percent. This added SEO can result in a organic traffic to your site by up to 157 percent. And video is endlessly more shareable than image ads and text articles. Social video is shared 1,200 percent more than text and pictures combined, and 64 percent of customers report purchasing something after watching a marketing video. 


So how do you get started with Video Marketing?

To get started super fast, you could use an online video ad maker like the ones featured in our article here: https://screenpromos.com/Best-Free-Video-Ad-Templates-Online.html - These ad creating sties offer templates to create good quality video ads quickly and easily with very little technical knowledge.

You could shoot a informal ad or a video blog using nothing more that your smart phone. These types of videos can be great to build customer trust as a natural video featuring a real member of your team can make an instant connection. 

For more professional video ads and content, you could write a script and have a spokesperson present your ad. You can find some great tips on how to write a video marketing script in our blog post here: https://screenpromos.com/how-to-write-a-video-marketing-script.html

Spokesperson video ads start from just $45 here in Screen Promos.

If you have a company blog, you can create some super fast video content by converting the blog posts into videos. These are great for you social media feeds and youtube channels. They help with SEO and can tap new audiences. See our post on how to convert your blog posts to videos here: https://screenpromos.com/How-to-convert-blog-to-video.html

Video marketing is huge right now and will only grow in the future, start building your video content library consistently and you will be reaping the benefits in no time.


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